Product discovery
Categories and navigation needed a clearer path from intent to product.
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General Merchandise
E-commerce
General merchandise storefront structured for product discoverability, cleaner category browsing, and purchase-ready catalog navigation.
E-commerce Solutions
5 markets
Global growth coverage
Market
NZ, AU, UK, UAE, USA
Model
Online cosmetics
Engagement
Ongoing growth
Channels
Web, SEO, Social, GMB
Experience
Responsive commerce
About the project
Built to make every interaction clearer.
General Merchandise needed a clearer discovery flow and trust-first ecommerce experience for construction-product buyers. The key challenge was aligning product presentation with professional B2B/B2C expectations so users could browse quickly and convert with confidence.
User-first digital journeys
Clearer content and presentation
Reusable scalable components
Performance and measurement foundations
The challenge
Problems we needed to solve
Conversion clarity
Trust, value and next actions needed stronger visual priority.
Campaign speed
Marketing required reusable sections for faster launches.
Growth visibility
SEO and conversion channels needed one coordinated foundation.
Our solution
A smarter, clearer and scalable commerce system.
One connected engine turns Beauty Bree's content, products and campaigns into confident customer action.
Structured catalogue
Clear categories and product discovery
Premium commerce
Trust-led product storytelling
Campaign system
Reusable growth and promotion blocks
Search foundation
SEO-ready content and measurement
Faster discovery
Users reach relevant products sooner
Clearer decisions
Trust and value are easier to understand
Higher confidence
Consistent UX removes buying friction
Measurable growth
Channels connect to business outcomes
Visual showcase
Every screen, thoughtfully connected
Each page starts at the top. Hover a long screen to automatically preview it through to the bottom.
Project overviewAuto preview
Our process
From discovery to continuous growth
01
Discovery
Audience and opportunity mapping
02
Strategy
Roadmap and conversion planning
03
UX Design
Responsive customer journeys
04
Development
Scalable storefront build
05
Launch QA
Performance and quality checks
06
Growth
SEO and campaign optimisation
Technology ecosystem
The technology behind
General Merchandise's experience.
A carefully selected stack connects design, development, performance and measurement into one scalable digital foundation.
Production ready
Fast · secure · scalable
W
WordPress
Flexible content management
woo
WooCommerce
Scalable ecommerce engine
php
PHP
Reliable server-side foundation
MySQL
Structured commerce data
Stripe
Secure digital payments
Google Analytics
Behaviour and conversion data
Design system
Consistent interface
Connected build
Reusable architecture
Growth layer
Measured performance
“Execution optimized the storefront layout around construction-supply buying behavior.”
General Merchandise · E-commerce
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General merchandise storefront structured for product discoverability, cleaner category browsing, and purchase-ready catalog navigation.
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