Website Case Study

WYLD

Implemented a high-contrast product-first experience for WYLD nicotine pouches with clear positioning, geo trust cues, and direct contact visibility.

Consumer Brand (Sweden)Website Development

market

Sweden

Goal, Challenge, and Solution

Project Goal

Implemented a high-contrast product-first experience for WYLD nicotine pouches with clear positioning, geo trust cues, and direct contact visibility.

Client Problem

WYLD Sweden needed a modern, trust-led digital presence that could improve product discovery and purchase intent for a niche nicotine pouch audience. The previous presentation required stronger brand storytelling, cleaner category clarity, and a more conversion-focused structure.

Our Solution

Execution covered complete website setup and modernization, including a performance-focused frontend, reusable content sections, and clear category browsing architecture. Page-level scope included homepage messaging and category entry, cleaner shop flow, stronger product detail clarity, a structured about narrative, streamlined contact pathways, and a faster mega-menu discovery system. Creative scope included hero banners, flavor visuals, bundle creatives, mobile assets, and product pack renders in campaign-ready formats. Live website: https://wyldglobal.se/.

Design Highlights

Key screens and visual decisions

Screen 1

Homepage Experience

The homepage was structured with high-clarity hero hierarchy, stronger value messaging, and trust-first content placement. The goal is faster first-view understanding and smoother progression into the next action.

Screen 2

Catalog & Navigation Flow

The shop and category experience was optimized with cleaner browse paths, better grouping, and scan-friendly visual hierarchy. This improves discoverability and reduces friction when users navigate to relevant products.

Screen 3

Product Detail Conversion Layer

The product detail page was aligned with stronger storytelling, clearer variant presentation, and conversion-focused information blocks. Trust cues, detail structure, and CTA placement were refined to improve buying confidence and reduce drop-off risk.

Screen 4

Product Detail Conversion Layer

The product detail page was aligned with stronger storytelling, clearer variant presentation, and conversion-focused information blocks. Trust cues, detail structure, and CTA placement were refined to improve buying confidence and reduce drop-off risk.

Screen 5

About Page & Brand Story

The about page presents founder and brand narrative, values, and quality intent in a structured format. This gives visitors clearer brand context and reinforces long-term trust before conversion.

Screen 6

Trust & Enquiry Framework

Contact and support-oriented pages were reorganized with clearer communication, policy visibility, and stronger confidence signals. The purpose is to improve inquiry and purchase completion quality while reducing user uncertainty.

Screen 7

Mega Menu Information Architecture

The mega menu was designed to organize high-volume content into a clear, multi-level navigation system. It improves discovery speed, reduces browsing friction, and helps users reach priority pages and product paths in fewer clicks.

Screen 8

Mega Menu Information Architecture

The mega menu was designed to organize high-volume content into a clear, multi-level navigation system. It improves discovery speed, reduces browsing friction, and helps users reach priority pages and product paths in fewer clicks.

Screen 9

Product Detail Conversion Layer

The product detail page was aligned with stronger storytelling, clearer variant presentation, and conversion-focused information blocks. Trust cues, detail structure, and CTA placement were refined to improve buying confidence and reduce drop-off risk.

Graphic Design Elements

Campaign graphics and marketing visuals

Logo Exploration

Primary mark and logo variations

Primary Logo

Project Results / Impact

Business-facing outcomes delivered

Improved Brand Identity

Visual direction and messaging were refined to make positioning more premium, clear, and memorable.

Modern Website Experience

Page structure, flow, and responsiveness were optimized for smoother navigation and stronger user confidence.

Better Product Presentation

Screens, creatives, and content hierarchy were redesigned to improve discoverability and conversion readiness.

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WYLD

Goal, Challenge, and Solution

Key screens and visual decisions

Homepage Experience

Catalog & Navigation Flow

Product Detail Conversion Layer

Product Detail Conversion Layer

About Page & Brand Story

Trust & Enquiry Framework

Mega Menu Information Architecture

Mega Menu Information Architecture

Product Detail Conversion Layer

Campaign graphics and marketing visuals

Primary mark and logo variations

Business-facing outcomes delivered

Improved Brand Identity

Modern Website Experience

Better Product Presentation

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