Project Overview
Goal, Challenge, and Solution
Client Problem
House of Daadi sells A2 Gir cow ghee and wood-pressed oils on Shopify, in a category where every competitor claims 'pure' and 'traditional' and the shelf ends up looking identical. The brand's real asset is in its name — a grandmother, a family recipe, generations of doing it the slow way — and the storefront creative had to make that felt rather than stated.
Our Solution
Execution delivered a hero banner system on one layout logic: type lockup on one side, product and scene on the other, and a single Order Now action. 'Boost Your Health with Desi Ghee' opens with farm-to-table provenance, 'Healthy Oils for a Healthy Lifestyle' introduces the cold-pressed range, 'Pure Fats for Consistent Winter Energy' takes the brand seasonal, and a Diwali cut turns the range into a gifting story — including the personalised wooden jar carrying the buyer's own surname.
